BITHGROUP
  • 05-Dec-2017 to 03-Feb-2018 (EST)
  • BITHENERGY
  • Baltimore, MD, USA
  • Full Time

We are looking for a creative, data-driven marketer. This role is responsible for digital and traditional marketing, communications and graphic design. The use of various forms of media and communication tools to build, maintain, grow and manage BITH's brands and image is the measure of success in this role.

Responsibilities:

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Collaborate with executive leadership and business development to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Coordinate all public relations activities
  • Market to qualified opportunities for clients, partnerships, sponsorships and advertising on an on-going basis
  • Publish and create content for press releases, byline articles and presentations
  • Implement digital marketing campaigns and tactics
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

Requirements:

  • BA/BS degree in Marketing, Communications, Graphic Design with 4 years experience OR 8 years of experience required
  • Technical work experience is a plus in IT, Energy, or Construction industries
  • Excellent communicator, software savvy and creative thinker, with an ability to use data to inform all decisions
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • Proficiency in marketing automationand blogging software in order to generate traffic, convert visitors into leads, and then nurture them into converted customers
  • Proficiency with Square Space, Illustrator, InDesign, PowerPoint, Keynote, and SharePoint is required
BITHGROUP
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